#NoBraDay – You In?
A recent article on Huffington Post, “No Bra Day Slammed For ‘Sexualising Breast Cancer’ And ‘Objectifying Women‘” by Rachel Moss discusses both sides of the #NoBraDay campaign. The #NoBraDay campaign wants to raise public awareness about breast cancer.
Others are stating that it is “sexualising” breast cancer and “objectifying” women who take part.
The campaign’s Facebook page reads, “Ladies, free your breasts for 24 hours, our perkiness should not be hidden. It is time that the world see what we’re blessed with.”
However feminist blogger Louise Pennington notes that both campaigns “reinforce the hyper-sexualised objectification of women’s bodies”.
What’s your take on this issue?
My mother underwent a mastectomy a year and a half ago and I myself had a scare very recently. By no means do I take the topic of breast cancer lightly. However, I think the idea of #NoBraDay in itself is fun. Let’s face it, bras are uncomfortable and sometime it just feels good to be free.
If a woman chooses to take a selfie of themselves braless and post it to social media, that’s her own prerogative. I wouldn’t do it regardless of what the cause is. Does this campaign bring awareness to breast cancer? Perhaps. It’s definitely attracting attention. Which can have a positive result by reminding women to perform self examinations and get checked out.
Like or not, sex sells. Take the quote, “Save the Ta Tas.” Is this demoralizing to women? Men seem to like it and it does brings awareness to the breast cancer cause.
What’s your take? Do you think it empowers women?